Martin Wezowski speaks about the meaning of design in a world, which progresses exponentially rather than lineally in small steps. In this world, innovation has to be approached systematically and cultural creativity has to be developed. Therefore, creativity is more important than efficiency. Martin elaborates on his idea further in his compelling talk. He was born in Poland, raised in Sweden, and is nowadays the head designer of SAP for User Experience. He thinks highly of design to just leave it up to designers: „Qualify people for design!